10 Ways to Improve Your Website’s SEO
10 Ways to Improve Your Website’s SEO
What is the SEO? What is its importance to your website? How can you improve your site`s SEO? Let`s start with the word itself. The abbreviation “SEO” stands for Search Engine Optimization and it refers to websites’ visibility and popularity on the search engines. It is necessary to optimize any website for search engines in order to get higher ranks; thus, the website will appear in the first results of any related search to its content. Here are some strategies which will help you to improve any website’s ranking, creating a successful SEO.
#1 Give Distinguished Content
The most important thing to your website is to give a unique content. This will improve your website`s SEO, increase the traffic to your site and make your ranking much higher. Try to avoid duplicated content because your site will probably end up ignored by the search engines, and this will dramatically lead to decrease the site`s rank, SEO, reputation and traffic. Using duplicated content will ruin your site`s search ranking, so you should always and ever adhere to originality. There are some websites that may help you to get the perfect content and remove the duplicated or the content that exists in other sites. These websites are like Copy-Scape, SEO Plagiarism checker, Site-Liner and Screaming-Frog.
#2 Provide Specific Keywords
After providing great content, you should follow a strategic approach for writing keywords to your website. The attempts to have a great SEO may fail without this second significant step; it is considered as the basic groundwork for improving your site`s SEO.
How to create proper keywords? Well, just think of your site`s content. What is it about? What are the things that people search for related to your content? For example, if your site is about furniture, here are some of the keyword phrases that people usually search for. Try to think in the same way as people would think while seeking something about furniture and write the results down on a piece of paper to be used later.
In addition, try to specify your keywords to your website`s content as possible as you can. Add these keywords in your site`s meta-tags and keep keywords density in your content, particularly, make use of the keywords in the titles as they are the most important thing for the search engines. This is very helpful in the long term to be in the first search-engine ranking. However, if you would like to fasten this step, you should stick to having original and unique content which will sparkle and distinguish your site from other competitors.
#3 Increase Back-Links
What does back-links mean? They are the internal links in your site which link the pages with each other. These links will lengthen the period that your visitors take while browsing your website. This happens when the visitors go from page to another using the links provided in the articles. Accordingly, you will have higher rank for your pages in the search-engine results. Most people may be surprised how the “contact-us” page or other unimportant pages get the highest page rank. This is actually because of the internal links provided in these pages.
In order to improve this, you should optimize your site`s internal link structure. This starts by using tools such as Site-Liner or Screaming Frog to identify the pages that have the least content or that have duplicated content such as in category and tag archives pages.Then choose “no-index” and “no-follow” codes in order to make search engines ignore these pages, not to index them and at the same time keep the Page-Rank flow by shifting it to the important pages. Be careful while doing this step. If you have no idea how to make it, just let an expert make it for you. This is because if you do it wrongly, it will dramatically decrease your ranking instead!
#4 Quicken Your Site`s Load Speed
How much time does your website take to load its content? Do you know that studies have shown that 40% of people would leave a site that takes more than three seconds to load? Well, you know now, so you should think how to quicken your website`s load speed. Not only does this help to convert your visitors to regular customers of your website, but also it will increase your rank in search engines.
You can use some certain tools to check your site`s speed load such as Pingdom, and start improving it from now. Use the information that you get out of this tool to reduce the amount of images or the things that lengthen the load time. In addition, try to upgrade your web host to a virtual private network which will automatically reduce the load time of your site.
#5 Create Social Media Accounts
Having social media accounts linked to your website will make people more interested to revisit your site again and again by them. Therefore, try to use social media pages to keep people always in touch with all new content that you provide in your site. In this way, you will grantee a lot of sharing to your website. Moreover, try to join groups, forums, and pages that are similar to yours and start sharing your content there in order to win more followers to your site.
#6 Create Responsive Website
To have better visibility and popularity to your website on search engine results, you should create it as a responsive website that opens perfectly on all devices. Thus, whether the visitors are on their laptops, mobile devices, or tablets, they will find it easy to browse your website, and they will follow, share and comment on your new content in whatever technological device they use!
#7 Get a Sitemap Page
When you build a site map for you website, you will make it easier to search engines to discover every page in your website. Try to create a site map with a list of keywords that describe each page, and try to link each page`s sitemap with the other. This site map should be submitted to Google Webmaster Tools from time to time whenever you get new content added to your website in order to get this content checked and indexed by Google.
#8 Use Analytical Tracker to Your Progress
How many people interact with your site? From which countries are they? Which are the devices that are mostly used while browsing your website? Are they mobile phones, tablets or laptops? How much traffic comes from the search engines and the social media pages? All these questions and more can be answered by using some tools such as Google Analytics tool.
#9 Make it Easy to Use
Try to design your website as easy as you can. Great, unique and easy web designs would attract the visitors` attention and make them fall in love with the website as much as the content does. Therefore, make much effort to provide your visitors categories link in which it will lead them to reach what they are looking for easily. Thus, you will have an easy navigation that allows visitors to get access to other pages, away from home page, in your website.
#10 Know What Google Focuses on
The last thing, maybe the most important because it includes in a way or another all previous points, is to think of what these engines, particularly, Google is looking for. In addition to the perfect quality of content and specified keywords, there are some other points such as “meta descriptions”. Meta descriptions should be provided and should be related to the content of each page. It should not be too long, nor should it be too short, so one to two sentences describing each page is fair enough. Keep the description concise and promote your pages as much as you can.
Moreover, Google abandon the websites that have broken pages, so be aware of that. If any page shows an error in your website, there is a possibility for the site to be totally ignored by Google or other search engines. Your website will be ignored by visitors as well since no one would like to see an error instead of what he is searching for! Therefore, try to fix any pages that carry this message by using Google Webmaster Tools.
Be careful of title tags. Do not make them too short that do not carry a full image of what the page is about, nor do you make them too long in a way it will lead Google to cut or replace them. Keep them proper and carry the most significant keyword in your topics at the very beginning of your title. Keep your title tags as informative as you can, and keep it below hundred characters long. You can use HTML improvement tool from Google Webmaster Tools in this regard to ensure the best title tags to your site.
Google Webmaster Tools can be used for indexation as well. Try to keep an eye on your site`s indexation status. It should be increasing as long as you are providing amazing content to your site. While indexation rise may better your sit`s ranking, indexation fall will negatively affect your ranking site.
All in all, following these tips will optimize your website for search engines. Simply, the ultimate goal of SEO is to create valuable content to readers and make them happy with the results they get. Therefore, you should focus on what makes the readers satisfied and do it. Consequently, you will notice that your website`s SEO is improving!